|
More News & Analysis
From HTN
"From the
Cheap Seats"
Bi-weekly (ish) industry observations, commentary, and
analysis from Heidi
Tolliver-Nigro.
Join Email List
View Archive
"Making Marketing
Work"
Co-authored blog with Richard Romano on Expert Business
Source, a site hosting a variety of blogs dedicated to small and mid-sized businesses
Go to Blog
"Greening Print" on
The Inspired Economist
Contributor
to this GO Media blog dedicated to environmental responsibility in the
corporate culture
Go to Blog
Digital Nirvana
Contributor
to this professional printing industry blog
dedicated to digital print related topics, technologies, and
applications
Go to Blog
|
|
|
Marketer's Primer Series
New! August
2008 Update for "1:1 (Personalized) Printing" Primer
For marketers: Digital
printing, 1:1 (personalized) printing, Web-to-print are
production issues that are irrelevant to creatives, designers,
and marketers. Or are they? The answer is no. As the
marketing and business environment changes, far from being
irrelevant, they are mission-critical.
For
printers, service providers, and vendors: You understand
what these technologies can do, but explaining them to your
customers and prospects can be daunting. Use these reports as educational tools for yourself or purchase the appropriate
licensed versions as a plug-and-play tool for distribution
to your employees, customers, and prospects.
Understanding
digital printing, 1:1 (personalized) printing, and Web-to-print
applications opens an entirely new world of marketing, document
management, and branding to you and your customers. Although
they might sound like production-only technologies, this is far
from the truth. After all, if marketers don't know that Web-to-print solutions enable
them to solve many brand management issues, for example, they won't think
to use it that way. If marketers don't know that they can actually
reduce
print marketing costs using 1:1 printing, they may mistakenly
dismiss this approach as too expensive.
Understanding digital printing, 1:1 printing, and Web-to-print applications is mission-critical
even for small and mid-sized companies. It puts you in the
driver's seat to redesign your marketing programs to…
-
Boost
revenues
-
Improve
targeting
-
Decrease
print costs
-
Manage
your brand
-
Free up
marketing resources
-
Track
results
-
Prove ROI
-
“Green”
your print marketing
Even if you think
you already understand these applications, you may want to take
a second look. Or maybe you are a
printer and don't know how to help your customers understand the
possibilities and are looking for something to kick-start the
process.
Whether you are a printer, designer or
creative agency, small business or corporate marketer, these
reports can help.
Reports in the Marketer's Primer Series
distill the
major issues facing marketers, provide a look at the marketing
benefits from these applications, and provide best practices and “best in
class” examples to help marketers understand how digital
printing, 1:1 (personalized) printing, and Web-to-print can revolutionize
their document management and print
marketing.
These reports are updated
versions of reports earlier released by The Industry Measure. As
of May 2008, they have been DRAMATICALLY REVISED AND EXPANDED
with...
- new case studies
- better, more detailed
explanations
- additional discussions
and categories
- dozens graphics from
real-life digital, Web-to-print, and 1:1 campaigns
PACKAGES & LICENSING
Reports in the Marketer's Primer
Series are available as standalone reports ($149) or in packages or two
or three reports priced at a discount. Purchase two reports and receive a 10% discount.
Purchase all three reports and get a 25% discount. Package
pricing will be
updated as additional reports are released.
Reports are also licensable for
distribution. Flat $749 single-site license fee per
report covers unlimited distribution to your employees or
customer base for a single location.
Flat $1499 enterprise license fee covers unlimited distribution for
multi-site companies. Vendor and association license ($3499)
covers distribution by hardware, software, and other vendors and
industry associations to their employees, customer bases, and
members. No package discounts are offered for licensed products.
See Terms and Agreements for
Licensed Products
Currently, reports are being sold on
an "email back" basis. Once the order is received, you will
be emailed
the report(s) you have selected. Payments are processed using
the PayPal terminal but do
not require a PayPal account. You may use a business or
personal credit card, as well as a PayPal account.
These reports are updated on a
regular basis. If a report is updated within 30 days of
purchase, you can email for the update at no charge. Beyond 30
days, updates can be purchased at a 50% discount.
ABOUT HEIDI TOLLIVER-NIGRO
Heidi
Tolliver-Nigro has been a commercial and digital printing industry analyst, feature writer,
columnist, editor, and author for nearly 20 years. She is known
for her meticulous research and no-nonsense perspective. In
addition to having written thousands of industry articles for
top industry publications, she and Richard Romano have been the
face of
the well-respected industry research firm The Industry Measure (TrendWatch
Graphic Arts) for many years. In her more than 13-year tenure
with the firm, she has written countless reports on digital
printing, 1:1 (personalized) printing, Web-to-print,
personalized URLs, and other hot industry applications. She is
also a long-time contributing editor and columnist for
Printing News, for which she writes two monthly columns,
including "Personal Effects," which features monthly analysis of
1:1 (personalized) printing case studies. She is also the author
of three titles for the National Association of Printing
Leadership: Designer's Printing Companion,
Ink & Color: A Printer's Guide, and Diversifying Via
Value-Added Services. As a small, niche publisher (Strong
Tower Publishing), she is active in utilizing these technologies
in her own business, as well.
Contact:
Heidi Tolliver-Nigro
info@digitalprintingreports.com
"Whatever you do, work at it with all your heart, as working for
the Lord,
not for men." (Colossians 3:17)
Heidi's
statement of faith

Free counters provided by Andale.
| |
|
|

REPORTS
Digital
Printing: Transforming Business and Marketing Models

1:1
(Personalized) Printing: Boosting Profits Through Relevance

Web-to-Print:
Transforming Document Management and Marketing

Personalized
URLs (PURLs): Release Date: September 2008
Purchase a License
for Distribution

NAPL Titles by
Heidi Tolliver-Nigro
Unread copies of
titles by Heidi Tolliver-Nigro published by NAPL.

In addition to the Marketer’s
Primer Series, Heidi Tolliver-Nigro is the author of three books
through NAPL: Diversifying Through Value-Added Services
(2005), Ink & Color: A Printer’s Guide (2004),
and The Designer’s Printing Companion (2003).
Retail price is $34.95 and up, but unread copies
are available through Digital Printing Reports for $8.95,
plus $2.50 shipping (media mail).
Covers may have light creases or shelf damage,
but books are unread and pages unmarked. Copies are limited, so
availability subject to change at any time.
Designer’s Printing
Companion:
Basic introduction to the primary print processes for
designers that transcends incremental process improvements.
Discusses the fundamental characteristics of offset, flexo,
gravure, screen, letterpress, and digital from the perspective
that designers need to know. Each section covers press
technology, substrates, image carrier, ink, color issues,
technical issues, and design considerations for each process.
Ink & Color:
A comprehensive reference on optimizing color reproduction
designed for press training, designers, and anyone else seeking
to understand how the variables in print production affect
offset output. The interaction of inks with different
substrates, presses, chemistry and environmental factors are
described in layman’s terms.
Diversifying Via
Value-Added Services:
Discusses prepress services and customer training, graphic
design and creative services; web design and interactive media,
large-format printing, customized email programs, digital-asset
management, variable-data printing and 1:1 marketing, mailing
operations, and fulfillment and distribution. Classic
discussions that still apply today.
|