Authoritative Educational Tools You Can Really Use

Marketers: How can you use digital printing, 1:1 (personalized) printing, Web-to-print to improve your marketing effectiveness? What are the best practices to ensure success?

Printers, creative and marketing firms, and industry vendors: How can you explain these critical applications to your customers? Use these reports as a guide or purchase a license to distribute their content as a sales and educational tool.

Understanding digital printing, 1:1 printing, and Web-to-print is mission-critical, whether you are a printer, creative or marketing agency, or on the client side. It puts you in the driver's seat to redesign your marketing programs to…

• Boost revenues
• Improve targeting
• Decrease print costs
• Manage your brand
• Free up marketing resources
• Track results
• Prove ROI
• “Green” your print marketing

Authoritative.  Objective.  Current.

Written by respected industry analyst Heidi Tolliver-Nigro, reports in the Marketer's Primer Series distill the major issues facing marketers, provide a look at the technology from a marketer's perspective, analyze the marketing benefits from these applications, and provide best practices and “best in class” examples to help marketers understand how these applications can revolutionize their document management and print marketing.

If you are on the printer or agency side, these reports simplify the sales and training process by already presenting the information from the marketer's perspective.

Discount Packages

Licenses for Sales Training & Marketing

Reports in the Marketer's Primer Series are available as standalone reports ($149-$159) or in packages priced at a discount. Reports are also licensable for internal training. Purchasing a license allows you to use the material in the each Marketer's Primer Series to train your sales and marketing staff, customer service reps, and others within your organization.

Flat $749 single-site license fee per report covers internal distribution (print and Intranet) for a single location for the purposes of training. Flat $1499 multi-site license fee covers internal distribution (print and Intranet) for multi-site companies. Vendor and association license ($3499) covers distribution by hardware, software, and other vendors and industry associations to their employees, customers, and members on a single-user basis. No package discounts are offered for licensed products. 

See Terms and Agreements for Licensed Products

FILE DELIVERY & ORDERING OPTIONS

Currently, reports are being sold on an "email back" basis. Once the order is received, you will be emailed the report(s) you have selected. Orders come by emails, so there may be a slight delay before the order is processed.

Digital Printing Reports accepts the following methods of payment: 

• Credit card by phone. Orders taken between 7 AM - 8 PM EST (814) 206-6778
• PayPal. 24 hour online ordering. Payments are processed using the PayPal terminal but do not require a PayPal account. You may use a business or personal credit card, as well as a PayPal account.
• Check by mail. Email for payment address.

While we prefer that you purchase directly from Digital Printing Reports, you can also purchase single-user licenses from the What They Think store. Licensed versions of these reports can also be purchased through global resellers ResearchandMarkets.com and MarketResearch.com.

These reports are updated on a regular basis. If a report is updated within 30 days of purchase, you can email for the update at no charge. Beyond 30 days, updates can be purchased at a 50% discount.

ABOUT HEIDI TOLLIVER-NIGRO

Heidi Tolliver-Nigro has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

Contact:

Heidi Tolliver-Nigro

heidi@digitalprintingreports.com

(814) 206-6778

       "Whatever you do, work at it with all your heart, as working for the Lord,

not for men."  (Colossians 3:17)

Heidi's

statement of faith

 
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