Marketer's Primer Series

New! August 2008 Update for "1:1 (Personalized) Printing" Primer

For marketers: Digital printing, 1:1 (personalized) printing, Web-to-print are production issues that are irrelevant to creatives, designers, and marketers. Or are they? The answer is no. As the marketing and business environment changes, far from being irrelevant, they are mission-critical.

For printers, service providers, and vendors: You understand what these technologies can do, but explaining them to your customers and prospects can be daunting. Use these reports as educational tools for yourself or purchase the appropriate licensed versions as a plug-and-play tool for distribution to your employees, customers, and prospects.

Understanding digital printing, 1:1 (personalized) printing, and Web-to-print applications opens an entirely new world of marketing, document management, and branding to you and your customers. Although they might sound like production-only technologies, this is far from the truth. After all, if marketers don't know that Web-to-print solutions enable them to solve many brand management issues, for example, they won't think to use it that way. If marketers don't know that they can actually reduce print marketing costs using 1:1 printing, they may mistakenly dismiss this approach as too expensive.

Understanding digital printing, 1:1 printing, and Web-to-print applications is mission-critical even for small and mid-sized companies. It puts you in the driver's seat to redesign your marketing programs to…

• Boost revenues
• Improve targeting
• Decrease print costs
• Manage your brand
• Free up marketing resources
• Track results
• Prove ROI
• “Green” your print marketing

Even if you think you already understand these applications, you may want to take a second look. Or maybe you are a printer and don't know how to help your customers understand the possibilities and are looking for something to kick-start the process.

Whether you are a printer, designer or creative agency, small business or corporate marketer, these reports can help.

Reports in the Marketer's Primer Series distill the major issues facing marketers, provide a look at the marketing benefits from these applications, and provide best practices and “best in class” examples to help marketers understand how digital printing, 1:1 (personalized) printing, and Web-to-print can revolutionize their document management and print marketing.

These reports are updated versions of reports earlier released by The Industry Measure. As of May 2008, they have been DRAMATICALLY REVISED AND EXPANDED with...

• new case studies
• better, more detailed explanations
• additional discussions and categories
• dozens graphics from real-life digital, Web-to-print, and 1:1 campaigns

PACKAGES & LICENSING

Reports in the Marketer's Primer Series are available as standalone reports ($149) or in packages or two or three reports priced at a discount. Purchase two reports and receive a 10% discount. Purchase all three reports and get a 25% discount. Package pricing will be updated as additional reports are released.

Reports are also licensable for distribution. Flat $749 single-site license fee per report covers unlimited distribution to your employees or customer base for a single location. Flat $1499 enterprise license fee covers unlimited distribution for multi-site companies. Vendor and association license ($3499) covers distribution by hardware, software, and other vendors and industry associations to their employees, customer bases, and members. No package discounts are offered for licensed products. 

See Terms and Agreements for Licensed Products

Currently, reports are being sold on an "email back" basis. Once the order is received, you will be emailed the report(s) you have selected. Payments are processed using the PayPal terminal but do not require a PayPal account. You may use a business or personal credit card, as well as a PayPal account.

These reports are updated on a regular basis. If a report is updated within 30 days of purchase, you can email for the update at no charge. Beyond 30 days, updates can be purchased at a 50% discount.

ABOUT HEIDI TOLLIVER-NIGRO

Heidi Tolliver-Nigro has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

Contact:

Heidi Tolliver-Nigro

info@digitalprintingreports.com

       "Whatever you do, work at it with all your heart, as working for the Lord,

not for men."  (Colossians 3:17)

Heidi's

statement of faith

 
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