Understanding today's high-tech printing and marketing solutions technologies is mission-critical, whether you are a printer, creative or marketing agency, or on the client side. Understanding technologies like QR codes, 1:1 (personalized) printing, personalized URLs, and Web-to-print (Web commerce) puts you in the driver's seat to redesign your marketing programs to

• Boost revenues
• Improve targeting
• Decrease print costs
• Manage your brand
• Free up marketing resources
• Track results
• Prove ROI
• Green your print marketing

Written by respected industry analyst Heidi Tolliver-Nigro, reports in the Marketer's Primer Series distill the major issues facing marketers, provide a look at the technology from a marketer's perspective, analyze the marketing benefits from these applications, and provide best practices and best-in-class examples to help marketers understand how these applications can revolutionize their document management and print marketing.

Enterprise licenses available for internal distribution and training of your CSRs, salespeople, and marketing staff.

Best practices white papers for use as incentives and giveaways for your self-promotion campaigns.

• 1:1 (Personalized) Printing
• Personalized URLs
• QR Codes
• Digital Printing
• Green Printing
• Web-to-Print