Digital Printing Reports

Understanding digital printing, 1:1 printing, and Web-to-print is mission-critical, whether you are a printer, creative or marketing agency, or on the client side. It puts you in the driver's seat to redesign your marketing programs to…

Written by respected industry analyst Heidi Tolliver-Nigro, reports in the Marketer's Primer Series distill the major issues facing marketers, provide a look at the technology from a marketer's perspective, analyze the marketing benefits from these applications, and provide best practices and “best in class” examples to help marketers understand how these applications can revolutionize their document management and print marketing.

If you are on the printer or agency side, these reports simplify the sales and training process by already presenting the information from the marketer's perspective.

Reports in the Marketer's Primer Series are available as standalone reports ($159) or in packages priced at a discount. Reports are also licensable for internal training. Purchasing a license allows you to use the material in the each Marketer's Primer Series to train your sales and marketing staff, customer service reps, and others within your organization.

Flat $849 single-site license fee per report covers internal distribution (print and Intranet) for a single location for the purposes of training. Flat $1749 multi-site license fee covers internal distribution (print and Intranet) for multi-site companies. Vendor and association license ($3499) covers distribution by hardware, software, and other vendors and industry associations to their employees, customers, and members on a single-user basis. No package discounts are offered for licensed products.

The "best practices" sections of the reports are now available in standalone white paper versions for use as incentives for direct marketing campaigns and client education. Lasted updated January 2010.

Reports are sold on an "email back" basis. Orders come by email, so there may be a slight delay for online orders.

Reports are updated on a regular basis. If a report is updated within 30 days of purchase, you can email for the update at no charge. Beyond 30 days, updates can be purchased at a 50% discount.

Heidi Tolliver-Nigro has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. Her Marketer’s Primer series is well respected for its comprehensive, authoritative, and always up-to-date approach to critical industry topics.

Heidi’s experience is drawn from having written thousands of industry articles for top industry publications. She was also one the faces of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) before its closure in 2007. In her more than 13-year tenure with the firm, she wrote countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications.

Heidi Tolliver-Nigro is currently a paid blogger for The Inspired Economist and Wausau Paper on “green” topics related to print marketing. She is also a regular contributor to What They Think and its blog Digital Nirvana.

She also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns: “Personal Effects,” which features monthly analysis of 1:1 (personalized) printing case studies, and “Creative Connection,” which seeks to bridge the gap between creatives and print production on issues related to print production, document management, and marketing.

Heidi Tolliver-Nigro is the author of three titles for the National Association of Printing Leadership: Designer’s Printing Companion, Ink & Color: A Printer’s Guide, and Diversifying Via Value-Added Services.

As a small, niche publisher (Strong Tower Publishing), she is also active in utilizing these technologies in her own business.