|
"From the
Cheap Seats"
E-Newsletter
Timely industry observations, commentary, and
analysis from Heidi
Tolliver-Nigro
Subscribe to list!
View Archive
"Making Marketing
Work"
Co-authored blog with Richard Romano on Expert Business
Source, a site dedicated to blogs for small and mid-sized businesses
Go to Blog
"Greening Print
Marketing"
Contributor to The Inspired Economist, a
blog dedicated to environmental responsibility in the
corporate culture
Go to Blog
Digital Nirvana
Contributor
to this professional printing industry blog for digital print related topics, technologies, and
applications
Go to Blog
Follow Me on
Twitter
Everything in one place (well, most things).
Follow me
1:1 Print
Newsletters & E-Newsletters
Heidi Tolliver-Nigro develops and writes the content for
the 1:1 Market Builder program (newsletters, e-grams, and other
products) created by Great Reach Communications.
Go
to the Great Reach Communications site
Editorial Help for
YOUR Print Marketing Programs
Consulting and
Editorial Services from Heidi Tolliver-Nigro
Save $100 on a New
PODi Membership
Compliments of PODi and Heidi Tolliver-NIgro
Use Code
HTN 100-09
|
|
|
Authoritative ● Current ● Objective
Sales,
Marketing, Customer Training & Education
Understanding digital printing, 1:1 printing, and Web-to-print is mission-critical,
whether you are a printer, creative or marketing agency, or on
the client side. It puts you in the
driver's seat to redesign your marketing programs to…
-
Boost
revenues
-
Improve
targeting
-
Decrease
print costs
-
Manage
your brand
-
Free up
marketing resources
-
Track
results
-
Prove ROI
-
“Green”
your print marketing
Written by respected industry analyst Heidi
Tolliver-Nigro, reports in the Marketer's Primer Series distill the
major issues facing marketers, provide a look at the technology
from a marketer's perspective, analyze the marketing
benefits from these applications, and provide best practices and “best in
class” examples to help marketers understand how these
applications can revolutionize
their document management and print
marketing.
If you are on the printer or agency side,
these reports simplify the sales and training process by already
presenting the information from the marketer's perspective.
Discount Packages
Licenses for Sales Training & Marketing
Reports in the Marketer's Primer
Series are available as standalone reports ($159) or in
packages priced at a discount. Reports are also licensable for
internal training.
Purchasing a license allows you to
use the material in the each Marketer's Primer Series to
train your sales
and marketing staff, customer service reps, and others
within your organization.
Flat $849 single-site license
fee per
report covers internal distribution (print and Intranet) for a single location
for the purposes of training.
Flat $1749 multi-site license fee covers internal
distribution (print and Intranet) for multi-site companies. Vendor and association license ($3499)
covers distribution by hardware, software, and other vendors and
industry associations to their employees, customers, and
members on a single-user basis. No package discounts are offered for licensed products.
White
Papers
The "best practices" sections
of the reports are now available in standalone white paper
versions for use as incentives for direct marketing campaigns
and client education. Lasted updated January 2010.
See
Terms and Agreements
for Licenses
File Delivery
and Ordering Options
Reports are sold on an "email
back" basis. Orders come by email, so there
may be a slight delay for online orders.
Digital Printing Reports accepts
the following methods of payment:
- Credit card.
Orders taken between 7 AM - 8 PM EST (814) 206-6778
- PayPal (does not require a
PayPal account)
- Check by mail. Email
for payment address.
You can also purchase
single-user licenses from the
What They Think
store or from global resellers like
ResearchandMarkets.com,
MarketResearch.com,
and ReportLinker.
Reports are updated on a
regular basis. If a report is updated within 30 days of
purchase, you can email for the update at no charge. Beyond 30
days, updates can be purchased at a 50% discount.
PURCHASE /
PRICING LINKS

ABOUT HEIDI TOLLIVER-NIGRO

Heidi Tolliver-Nigro has been a
commercial and digital printing industry analyst,
feature writer, columnist, editor, and author for nearly
20 years. She is known for her meticulous research and
no-nonsense perspective. Her Marketer’s Primer series is
well respected for its comprehensive, authoritative, and
always up-to-date approach to critical industry topics.
Heidi’s experience is drawn from having written thousands of
industry articles for top industry publications. She was
also one the faces of the well-respected industry research
firm The Industry Measure (TrendWatch Graphic Arts) before
its closure in 2007. In her more than 13-year tenure with
the firm, she wrote countless reports on digital printing,
1:1 (personalized) printing, Web-to-print, personalized
URLs, and other hot industry applications.
Heidi
Tolliver-Nigro is currently a paid blogger for The Inspired
Economist and Wausau Paper on “green” topics related to
print marketing. She is also a regular contributor to What
They Think and its blog Digital Nirvana.
She
also a long-time contributing editor and columnist for
Printing News, for which she writes two monthly columns:
“Personal Effects,” which features monthly analysis of 1:1
(personalized) printing case studies, and “Creative
Connection,” which seeks to bridge the gap between creatives
and print production on issues related to print production,
document management, and marketing.
Heidi
Tolliver-Nigro is the author of three titles for the
National Association of Printing Leadership: Designer’s
Printing Companion, Ink & Color: A Printer’s Guide, and
Diversifying Via Value-Added Services.
As a
small, niche publisher (Strong Tower Publishing), she is
also active in utilizing these technologies in her own
business.
Contact:
Heidi Tolliver-Nigro
heidi@digitalprintingreports.com
(814) 206-6778
"Whatever you do, work at it with all your heart, as working for
the Lord,
not for men." (Colossians 3:17)
Heidi's
statement of faith | |
|

MARKETER'S PRIMER
SERIES
Greening Print Marketing: A Practical Guide

Digital
Printing: Transforming Business and Marketing Models

1:1
(Personalized) Printing: Boosting Profits Through Relevance

Web-to-Print / Web Commerce: Transforming Document Management and Marketing

Personalized
URLs: Beyond the Hype
(Overview,
Lessons Learned, and Best Practices)

WHITE PAPERS
(Incentives &
Giveaways)
Best Practices
in . . .
1:1 Printing
Digital
Printing
Personalized
URLs
Web-to-Print

NAPL Titles by
Heidi Tolliver-Nigro
Unread copies of
titles by Heidi Tolliver-Nigro published by NAPL.

In addition to the Marketer’s
Primer Series, Heidi Tolliver-Nigro is the author of three books
through NAPL: Diversifying Through Value-Added Services
(2005), Ink & Color: A Printer’s Guide (2004),
and The Designer’s Printing Companion (2003).
Retail price is $34.95 and up, but unread copies
are available through Digital Printing Reports for $8.95,
plus $2.50 shipping (media mail).
Covers may have light creases or shelf damage,
but books are unread and pages unmarked. Copies are limited, so
availability subject to change at any time.
Designer’s Printing
Companion:
Basic introduction to the primary print processes for
designers that transcends incremental process improvements.
Discusses the fundamental characteristics of offset, flexo,
gravure, screen, letterpress, and digital from the perspective
that designers need to know. Each section covers press
technology, substrates, image carrier, ink, color issues,
technical issues, and design considerations for each process.
Ink & Color:
A comprehensive reference on optimizing color reproduction
designed for press training, designers, and anyone else seeking
to understand how the variables in print production affect
offset output. The interaction of inks with different
substrates, presses, chemistry and environmental factors are
described in layman’s terms.
Diversifying Via
Value-Added Services:
Discusses prepress services and customer training, graphic
design and creative services; web design and interactive media,
large-format printing, customized email programs, digital-asset
management, variable-data printing and 1:1 marketing, mailing
operations, and fulfillment and distribution. Classic
discussions that still apply today.
|