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"From the
Cheap Seats"
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Timely industry observations, commentary, and
analysis from Heidi
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Co-authored blog with Richard Romano on Expert Business
Source, a site dedicated to blogs for small and mid-sized businesses
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Marketing"
Contributor to The Inspired Economist, a
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corporate culture
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Authoritative Educational Tools You Can Really Use
Marketers:
How can you use digital
printing, 1:1 (personalized) printing, Web-to-print to improve
your marketing effectiveness? What are the best practices to
ensure success?
Printers, creative and
marketing firms, and industry vendors:
How can you explain these critical applications to
your customers? Use these reports as a guide or purchase a
license to distribute their content as a sales and educational tool.
Understanding digital printing, 1:1 printing, and Web-to-print is mission-critical,
whether you are a printer, creative or marketing agency, or on
the client side. It puts you in the
driver's seat to redesign your marketing programs to…
-
Boost
revenues
-
Improve
targeting
-
Decrease
print costs
-
Manage
your brand
-
Free up
marketing resources
-
Track
results
-
Prove ROI
-
“Green”
your print marketing
Authoritative.
Objective. Current.
Written by respected industry analyst Heidi
Tolliver-Nigro, reports in the Marketer's Primer Series distill the
major issues facing marketers, provide a look at the technology
from a marketer's perspective, analyze the marketing
benefits from these applications, and provide best practices and “best in
class” examples to help marketers understand how these
applications can revolutionize
their document management and print
marketing.
If you are on the printer or agency side,
these reports simplify the sales and training process by already
presenting the information from the marketer's perspective.
Discount Packages
Licenses for Sales Training & Marketing
Reports in the Marketer's Primer
Series are available as standalone reports ($149-$159) or in
packages priced at a discount. Reports are also licensable for
internal training.
Purchasing a license allows you to
use the material in the each Marketer's Primer Series to
train your sales
and marketing staff, customer service reps, and others
within your organization.
Flat $749 single-site license
fee per
report covers internal distribution (print and Intranet) for a single location
for the purposes of training.
Flat $1499 multi-site license fee covers internal
distribution (print and Intranet) for multi-site companies. Vendor and association license ($3499)
covers distribution by hardware, software, and other vendors and
industry associations to their employees, customers, and
members on a single-user basis. No package discounts are offered for licensed products.
See
Terms and Agreements for
Licensed Products
FILE DELIVERY & ORDERING OPTIONS
Currently, reports are being sold on
an "email back" basis. Once the order is received, you will
be emailed
the report(s) you have selected. Orders come by emails, so there
may be a slight delay before the order is processed.
Digital Printing Reports accepts
the following methods of payment:
- Credit card by phone.
Orders taken between 7 AM - 8 PM EST (814) 206-6778
- PayPal. 24 hour
online ordering. Payments are processed using
the PayPal terminal but do
not require a PayPal account. You may use a business or
personal credit card, as well as a PayPal account.
- Check by mail. Email
for payment address.
While we prefer that you purchase
directly from Digital Printing Reports, you can also purchase
single-user licenses from the
What They Think
store. Licensed versions of these reports can also be purchased
through global resellers
ResearchandMarkets.com and
MarketResearch.com.
These reports are updated on a
regular basis. If a report is updated within 30 days of
purchase, you can email for the update at no charge. Beyond 30
days, updates can be purchased at a 50% discount.
ABOUT HEIDI TOLLIVER-NIGRO
Heidi
Tolliver-Nigro has been a commercial and digital printing industry analyst, feature writer,
columnist, editor, and author for nearly 20 years. She is known
for her meticulous research and no-nonsense perspective. In
addition to having written thousands of industry articles for
top industry publications, she and Richard Romano have been the
face of
the well-respected industry research firm The Industry Measure (TrendWatch
Graphic Arts) for many years. In her more than 13-year tenure
with the firm, she has written countless reports on digital
printing, 1:1 (personalized) printing, Web-to-print,
personalized URLs, and other hot industry applications. She is
also a long-time contributing editor and columnist for
Printing News, for which she writes two monthly columns,
including "Personal Effects," which features monthly analysis of
1:1 (personalized) printing case studies. She is also the author
of three titles for the National Association of Printing
Leadership: Designer's Printing Companion,
Ink & Color: A Printer's Guide, and Diversifying Via
Value-Added Services. As a small, niche publisher (Strong
Tower Publishing), she is active in utilizing these technologies
in her own business, as well.
Contact:
Heidi Tolliver-Nigro
heidi@digitalprintingreports.com
(814) 206-6778
"Whatever you do, work at it with all your heart, as working for
the Lord,
not for men." (Colossians 3:17)
Heidi's
statement of faith

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AVAILABLE
PRIMERS
Digital
Printing: Transforming Business and Marketing Models

1:1
(Personalized) Printing: Boosting Profits Through Relevance

Web-to-Print:
Transforming Document Management and Marketing

Personalized
URLs: Beyond the Hype
(Overview,
Lessons Learned, and Best Practices)

NAPL Titles by
Heidi Tolliver-Nigro
Unread copies of
titles by Heidi Tolliver-Nigro published by NAPL.

In addition to the Marketer’s
Primer Series, Heidi Tolliver-Nigro is the author of three books
through NAPL: Diversifying Through Value-Added Services
(2005), Ink & Color: A Printer’s Guide (2004),
and The Designer’s Printing Companion (2003).
Retail price is $34.95 and up, but unread copies
are available through Digital Printing Reports for $8.95,
plus $2.50 shipping (media mail).
Covers may have light creases or shelf damage,
but books are unread and pages unmarked. Copies are limited, so
availability subject to change at any time.
Designer’s Printing
Companion:
Basic introduction to the primary print processes for
designers that transcends incremental process improvements.
Discusses the fundamental characteristics of offset, flexo,
gravure, screen, letterpress, and digital from the perspective
that designers need to know. Each section covers press
technology, substrates, image carrier, ink, color issues,
technical issues, and design considerations for each process.
Ink & Color:
A comprehensive reference on optimizing color reproduction
designed for press training, designers, and anyone else seeking
to understand how the variables in print production affect
offset output. The interaction of inks with different
substrates, presses, chemistry and environmental factors are
described in layman’s terms.
Diversifying Via
Value-Added Services:
Discusses prepress services and customer training, graphic
design and creative services; web design and interactive media,
large-format printing, customized email programs, digital-asset
management, variable-data printing and 1:1 marketing, mailing
operations, and fulfillment and distribution. Classic
discussions that still apply today.
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