Digital Printing reports

Special reports and industry analysis from Heidi Tolliver-Nigro

digital printing, 1:1 (personalized) printing, web-to-print, personalized urls, digital press hardware & software comparison charts
 

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"From the Cheap Seats"

2008 Archive

 

Are You Wasting Data?

(June 13)

 

"What Are You Trying to Do With That?"

(June 24)

 

Are We Too Focused on Response Rates?

(July 28)

 

Are You Touting Pre-Filled Response Cards?

(August 4)

 

Are You Looking for "Green" Article Ideas?

(October 22)

 

Are You Using 1:1 to Send Customer Surveys?

(November 12)

 

 

  

 

REPORTS

Digital Printing: Transforming Business and Marketing Models

Go!

1:1 (Personalized) Printing: Boosting Profits Through Relevance

Go!

Web-to-Print: Transforming Document Management and Marketing

Go!

Personalized URLs (PURLs): Coming Soon

 

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Licenses

NAPL Titles by Heidi Tolliver-Nigro

Unread copies of titles by Heidi Tolliver-Nigro published by NAPL.

In addition to the Marketer’s Primer Series, Heidi Tolliver-Nigro is the author of three books through NAPL: Diversifying Through Value-Added Services (2005), Ink & Color: A Printer’s Guide (2004), and The Designer’s Printing Companion (2003).

Retail price is $34.95 and up, but unread copies are available through Digital Printing Reports for $8.95, plus $2.50 shipping (media mail).

Covers may have light creases or shelf damage, but books are unread and pages unmarked. Copies are limited, so availability subject to change at any time.

Designer’s Printing Companion: Basic introduction to the primary print processes for designers that transcends incremental process improvements. Discusses the fundamental characteristics of offset, flexo, gravure, screen, letterpress, and digital from the perspective that designers need to know. Each section covers press technology, substrates, image carrier, ink, color issues, technical issues, and design considerations for each process.

Ink & Color: A comprehensive reference on optimizing color reproduction designed for press training, designers, and anyone else seeking to understand how the variables in print production affect offset output. The interaction of inks with different substrates, presses, chemistry and environmental factors are described in layman’s terms.

Diversifying Via Value-Added Services: Discusses prepress services and customer training, graphic design and creative services; web design and interactive media, large-format printing, customized email programs, digital-asset management, variable-data printing and 1:1 marketing, mailing operations, and fulfillment and distribution. Classic discussions that still apply today.