Digital Printing Reports

Digital Printing reports

Special reports and industry analysis from Heidi Tolliver-Nigro
digital printing, 1:1 (personalized) printing, web-to-print, personalized urls, green (environmentally responsible) printing

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"From the Cheap Seats"

Bi-weekly (ish) industry observations, commentary, and analysis from Heidi Tolliver-Nigro.

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"Making Marketing Work"

Co-authored blog with Richard Romano on Expert Business Source, a site hosting a variety of blogs dedicated to small and mid-sized businesses

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"Greening Print Marketing"

Contributor to The Inspired Economist, a blog dedicated to environmental responsibility in the corporate culture

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Digital Nirvana

Contributor to this professional printing industry blog dedicated to digital print related topics, technologies, and applications

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1:1 Print Newsletters & E-Newsletters

Heidi Tolliver-Nigro develops and writes the content for the 1:1 Market Builder program (newsletters, e-grams, and other products) created by Great Reach Communications.

Go to the Great Reach Communications site

Editorial Help for YOUR Print Marketing Programs

Consulting and Editorial Services from Heidi Tolliver-Nigro

Consulting & Editorial Services

Putting your best face forward doesn't have to be expensive. Sometimes, just an hour can make all the difference between looking like a professional and coming off as an amateur.

Consulting: Let Heidi Tolliver-Nigro be a second pair of eyes on your next direct mail piece or personalized URL mini-site copy before it goes live. This is not a replacement for working with an experienced marketing firm, but for many small print shops, especially those just getting started in offering marketing services, it can be an inexpensive way to get some expert feedback. Sometimes it just takes an hour or two to help printers avoid some basic mistakes or point them in the right direction.

Editorial Services: Need someone to proof your direct mail pieces and website copy? Ensure that they adhere to good editorial standards? How about write a white paper or develop a book project? In addition to her expertise in digital and personalized printing, Heidi Tolliver-Nigro is a former magazine editor and seasoned, highly respected editor and book developer. Let Heidi combine her industry and editing expertise to help you put your best industry-face forward!

Standard pricing: $100 per hour

Click here to see why you just might need an editor!

REPORTS & WHITE PAPERS

Greening Print Marketing: A Practical Guide

Digital Printing: Transforming Business and Marketing Models

1:1 (Personalized) Printing: Boosting Profits Through Relevance

Web-to-Print / Web Commerce: Transforming Document Management and Marketing

Personalized URLs: Beyond the Hype

(Overview, Lessons Learned, and Best Practices)

NAPL Titles by Heidi Tolliver-Nigro

Unread copies of titles by Heidi Tolliver-Nigro published by NAPL.

In addition to the Marketer’s Primer Series, Heidi Tolliver-Nigro is the author of three books through NAPL: Diversifying Through Value-Added Services (2005), Ink & Color: A Printer’s Guide (2004), and The Designer’s Printing Companion (2003).

Retail price is $34.95 and up, but unread copies are available through Digital Printing Reports for $8.95, plus $2.50 shipping (media mail).

Covers may have light creases or shelf damage, but books are unread and pages unmarked. Copies are limited, so availability subject to change at any time.

Designer’s Printing Companion: Basic introduction to the primary print processes for designers that transcends incremental process improvements. Discusses the fundamental characteristics of offset, flexo, gravure, screen, letterpress, and digital from the perspective that designers need to know. Each section covers press technology, substrates, image carrier, ink, color issues, technical issues, and design considerations for each process.

Ink & Color: A comprehensive reference on optimizing color reproduction designed for press training, designers, and anyone else seeking to understand how the variables in print production affect offset output. The interaction of inks with different substrates, presses, chemistry and environmental factors are described in layman’s terms.

Diversifying Via Value-Added Services: Discusses prepress services and customer training, graphic design and creative services; web design and interactive media, large-format printing, customized email programs, digital-asset management, variable-data printing and 1:1 marketing, mailing operations, and fulfillment and distribution. Classic discussions that still apply today.