The education process on Web-to-Print can be tricky, however. What exactly is Web-to-print and how do you get your mind around it? Is it production technology? Is it marketing? Is it static? Is it 1:1 and personalized?
Without over-simplifying, the report provides the basics of Web-to-print as a tool for overhauling document management, marketing, and branding. It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization.
Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including:
- Short-run printing and versioning;
- Customized marketing collateral with centralized, online control;
- One-off, personalized follow-ups;
- User-generated personalization;
- Automated fulfillment;
- True 1:1 print personalization
Report concludes with best practices and strategies for success.
Enterprise licenses come with a FREE "best practices" white paper that can be used as a giveaway or incentive for self-promotion purposes.
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