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Web-to-Print / Web Commerce: Transforming
Document Management and Marketing
Most Recent Report Update: January 2010
Target Audience:
- Marketers, creatives, ad
agencies
- Digital print shops
and marketing services providers
- Digital press, software,
and other vendors
- Research firms
Web-to-print (or Web commerce) is transforming the way that marketers, from the
smallest to the largest, are viewing print. No longer restricted
to online print ordering, technology is radically transforming
companies' marketing strategies, offering them everything from
centralized brand and document management to 100% personalized
and customized marketing collateral with the potential to
revolutionize how they communicate with customers.
The education process on Web-to-Print can be tricky, however.
What exactly is “Web-to-print” and how do you get your mind
around it? Is it production technology? Is it marketing? Is it
static? Is it 1:1 and personalized print? Printers often don't
know how to get started educating their customers and prospects.
Marketers don't always know where to go for the most reliable
information.
“Web-to-Print / Web Commerce: Transforming Print Management and Marketing,”
part of the Marketer's Primer Series, is designed as a
standalone primer or as a plug-and-play tool for educating your
employees, customers, and prospects. Single-site, enterprise,
and vendor/association licenses enable distribution within
your company and, for printers, service providers, and
vendors, to existing customers. Portions of the content may also
be used in sales presentations, seminars, prospecting
newsletters, and other marketing touches.
Without over-simplifying, the report provides the basics of
Web-to-print as a tool for overhauling document management,
marketing, and branding. It examines how Web-to-print is
reshaping print marketing by changing cost structures, changing
document management models, and driving customization and
personalization.
Points are illustrated using best-in-class case studies,
hypotheticals, and graphics from actual campaigns in key
application categories, including…
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short-run printing and versioning;
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customized marketing collateral with centralized, online
control;
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one-off, personalized follow-ups;
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user-generated personalization;
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automated fulfillment;
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true 1:1 print personalization
Report concludes with best practices and strategies for success.
Report Quick Stats:
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60
pages
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19 graphics, including sample Web-to-print dashboards,
images from real Web-to-print marketing pieces, and pie
charts showing industry adoption.
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training and education licenses
available for distribution within your company to train your
sales force, marketing staff, and customer service reps
Report Content:
The report is broken down into five sections:
Section 1: Defining Web-to-print and look at the major
impact it can have on your business.
Section 2: Implications of these capabilities and how
they change the way marketers think about their marketing, their
cost structures, and even the way they grow their businesses.
Section 3: Key production and implementation issues,
including whether or not to bring a W2P solution in-house or
outsource it to a printer or marketing services provider. It
also addresses concerns about transitioning to digital print.
Section 4: Collection of “best in class” case studies on
Web-to-print, broken down by application category, including
short-run printing and versioning, customized marketing
collateral with centralized, online control, one-off,
personalized follow-ups; user-generated personalization;
automated fulfillment; and true 1:1 print personalization.
Section 5: Conclusions and wrap up, with key best
practices to help you make the most of any Web-to-print
investment.
"Web-to-Print / Web Commerce: Transforming
Document Management and Marketing" can be purchased as a
standalone report or in a training and education license that
enables companies to distribute the report internally via print
or Intranet for training of your sales force, marketing staff,
and customer service reps. (See purchase link.)
Licenses come with a FREE
"best practices" white paper that can be used as a giveaway
or incentive for self-promotion purposes.



Contact:
Heidi Tolliver-Nigro
heidi@digitalprintingreports.com
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