Web-to-Print / Web Commerce: Transforming Document Management and Marketing

Most Recent Report Update: January 2010

Target Audience:

• Marketers, creatives, ad agencies
• Digital print shops and marketing services providers
• Digital press, software, and other vendors
• Research firms

Web-to-print (or Web commerce) is transforming the way that marketers, from the smallest to the largest, are viewing print. No longer restricted to online print ordering, technology is radically transforming companies' marketing strategies, offering them everything from centralized brand and document management to 100% personalized and customized marketing collateral with the potential to revolutionize how they communicate with customers.

The education process on Web-to-Print can be tricky, however. What exactly is “Web-to-print” and how do you get your mind around it? Is it production technology? Is it marketing? Is it static? Is it 1:1 and personalized print? Printers often don't know how to get started educating their customers and prospects. Marketers don't always know where to go for the most reliable information.

“Web-to-Print / Web Commerce: Transforming Print Management and Marketing,” part of the Marketer's Primer Series, is designed as a standalone primer or as a plug-and-play tool for educating your employees, customers, and prospects. Single-site, enterprise, and vendor/association licenses enable distribution within your company and, for printers,  service providers, and vendors, to existing customers. Portions of the content may also be used in sales presentations, seminars, prospecting newsletters, and other marketing touches. 

Without over-simplifying, the report provides the basics of Web-to-print as a tool for overhauling document management, marketing, and branding.  It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization.

Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including…

• short-run printing and versioning;
• customized marketing collateral with centralized, online control;
• one-off, personalized follow-ups;
• user-generated personalization;
• automated fulfillment;
• true 1:1 print personalization

Report concludes with best practices and strategies for success.

Report Quick Stats:

• 60 pages
• 19 graphics, including sample Web-to-print dashboards, images from real Web-to-print marketing pieces, and pie charts showing industry adoption.
• training and education licenses available for distribution within your company to train your sales force, marketing staff, and customer service reps

Report Content:

The report is broken down into five sections:

Section 1: Defining Web-to-print and look at the major impact it can have on your business.

Section 2: Implications of these capabilities and how they change the way marketers think about their marketing, their cost structures, and even the way they grow their businesses.

Section 3: Key production and implementation issues, including whether or not to bring a W2P solution in-house or outsource it to a printer or marketing services provider. It also addresses concerns about transitioning to digital print.

Section 4: Collection of “best in class” case studies on Web-to-print, broken down by application category, including short-run printing and versioning, customized marketing collateral with centralized, online control, one-off, personalized follow-ups; user-generated personalization; automated fulfillment; and true 1:1 print personalization.

Section 5: Conclusions and wrap up, with key best practices to help you make the most of any Web-to-print investment.

"Web-to-Print / Web Commerce: Transforming Document Management and Marketing" can be purchased as a standalone report or in a training and education license that enables companies to distribute the report internally via print or Intranet for training of your sales force, marketing staff, and customer service reps. (See purchase link.)

Licenses come with a FREE "best practices" white paper that can be used as a giveaway or incentive for self-promotion purposes.

Contact:

Heidi Tolliver-Nigro

heidi@digitalprintingreports.com