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As printers and marketing firms begin to understand and embrace the value of applications like 1:1 printing, personalized URLs, and Web-to-print, they are increasingly seeking ways to communicate this value to customers. One of these ways is by using educational white papers as incentives for direct marketing programs.

For this reason, Digital Printing Reports is now offering its best practices white papers, which are provided at no charge with the purchase of a training and education license, as standalone reports. Use them as response incentives for personalized URL campaigns and more. These reports can be branded to your company as long as (c) Heidi Tolliver-Nigro is preserved.

White Papers are based on the "best practices" sections of all of the reports in the Marketers Primer Series, including:

• Digital Printing: Transforming Business and Marketing Models
• 1:1 (Personalized) Printing: Boosting Profits Through Relevance
• Personalized URLs: Beyond the Hype
• Web-to-Print / Web Commerce: Transforming Document Management and Marketing
• Green Printing: A Practical Guide
• QR Codes: What You Need to Know

hite papers are approximately 10+ pages and include a brief technology introduction, best practices, and conclusion.

Purchase enables printers and marketers to distribute the white papers to customers and prospects as giveaways and self-promotion response incentives.

Printers & Marketers: starting at $195.00 (pricing scales with the purchase of multiple white papers). Vendors: $395.00 (pricing scales with multiple white papers.